Ciao Bella, welcome to the place where traditional and femininity are combined with a rebellious edge. A place where timelessness is the theme and where you are not limited by norms, values, colors or styles. Inspired by the Mediterranean Genoa and the characteristic city of Milan. A moving city and a place of peace are translated into our jewellery line.

Essenza di marca

A piece of jewellery is the piece of preciousness that you can wear, it makes your outfit characteristic and unique. The style Beloro fits perfectly to describe as feminine, traditional, timeless and all that with a rebellious edge. The style is a combination of good basics with striking items and unique colors. A piece of jewellery is actually both, it is the good basic but also the striking item that completes your outfit. You want to wear it every day, that is why a 9 carat jewellery piece is perfect, it is high quality for an affordable price.


That the items and the brand originated with Italy as a source of inspiration can be seen in the collections and their names. The collection names are named after a number of inspiring spots in Milan. Take for example Monte Napoleone, this is a luxurious and chic shopping street in Milan. Monte Napoleone is a place where ideas are gained and then re-translated. In this way collections are created that fit the young woman we want to inspire.

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